· Mind map
I listed the main local issues to find the direction that I was interested in. I choose hot pot as my research topic.
· Research
I chose a hot pot restaurant to have a meal. During the meal, I selected 6 customers to observe and record their action track.
I checked the user comments of the restaurant on the app. This function can count similar types of comments. Blue is the bad comment tag that summarizes the user’s evaluation, and red is the good comment tag. The comments including Jinan‘s top 14 hot pot restaurants.
I summarize the evaluation below. From the figure, we can more intuitively see the experience of consumers in the restaurants, the problems encountered by users in the experience（pain point）, and the aspects that users pay more attention to.
I interviewed the staff and consumers. From the interview, I understood the operation structure of the hot pot shop and had a certain understanding of the behavior and attitude of consumers.
· Persona
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· Empathy map
Image copyright: Unsplash
· User experience map
Thanks for reading. (*^▽^*)
